Before & After · Wetlife Pool Co landing-page rebuild
Every page an ad points at needs the same nine things.
These are the 9 core elements behind every note marked below — the same checklist any page has to pass to turn clicks into enquiries. Nothing here was invented for Wetlife Pool Co: each red note is one of the nine falling short, and each green note is one the page already gets right.
Intent match — the page speaks to exactly what they searched for.
Message match — the headline matches the ad they clicked.
Clear next step — one obvious action, with nothing competing with it.
Trust signals — licence, ratings and real reviews, visible early.
Objection handling — the fears answered: guarantee, process, FAQ.
Offer — a clear reason to act, led with rather than buried.
Real project photos — actual local work, never generic stock.
Job value fit — pitched right for the size of the job.
Urgency — a genuine reason to act now, not a made-up rush.
YOUR PAGE TODAY9 gaps found↓ see them marked below
Your menu is a row of exits.Seven menu links off this page, plus three in the copy to the manufacturer's site. No phone number, no form — and a pool-builder click runs about $12. A page with its menu links removed takes up to 100% more enquiries.
The headline isn't your ad.Your ad sells installation, council approvals and QBCC cover. This page says “Discover Your Perfect Pool Design” — a different promise. Pages that mirror the ad's headline take 30–50% more enquiries.
They came for an install, not a catalogue.Your ad sells the job — approvals, insurance, warranty. This page sells models, and the install story sits on your About page instead. Each $12 click lands on specifications, not an installer.
These aren't your pools.Nothing here tells a buyer which pools are yours. The model shots are range and render images that could sit on any Freedom dealer's page. About 75% of Australian homeowners check examples of a tradie's work before hiring.
Nothing here proves you're real.No rating, no reviews, no QBCC licence number — and the only years on the page are Freedom's 50, not Wetlife's. 86% of homeowners check reviews before hiring a tradie, and 87% check the star rating.
No prices, anywhere.Seven pool models and not one figure, so a buyer with a budget can't tell whether a Wetlife pool fits. A pool-builder enquiry runs about $400 to buy. 66% of US homeowners surveyed say they're more likely to call a contractor whose website shows prices.
Nothing answers the worry.No steps, no timeline, nothing on what happens after a homeowner enquires. The council and QBCC work Wetlife does handle is never mentioned. At about $400 an enquiry, buyers still can't see what happens next.
The only button leaves.“Discover Our Colours” downloads a Word document, and nothing on this page asks the visitor to get in touch. The click that brought that buyer cost about $12.
This part already works.Your lifetime structural warranty and Australian Standards guarantee are already here. The rebuild keeps both and moves them up. The warranty sits below seven models, where a $400 enquiry slips away.
No reason to act today.Pool season is the one deadline every Brisbane buyer feels, and this page never mentions it — so nothing says act now. Clicks bought at about $12 each get read and parked.
After we rebuild it ↓
YOUR PAGE AFTER THE REBUILDall 9 gaps closed + 1 strength kept
The job, not the catalogue.The page opens on fibreglass pool installation in Brisbane — the same job your ad sells, in the first line. Every $12 click lands on the job it was sold.
Your ad's words, up top.Council approvals, QBCC insurance and the lifetime structural warranty all sit in the first screen, straight from your ad. Pages that mirror the ad's headline take 30–50% more enquiries.
A price they can place themselves in.Published Queensland guide ranges by pool size, so a buyer knows in seconds whether a fibreglass pool fits the budget. 66% of US homeowners surveyed say they're more likely to call a contractor whose website shows prices.
A place built for your own pools.The gallery is sized for your finished jobs, and the before-and-after frame carries a marked tile showing exactly where your own photo drops in. About 75% of Australian homeowners check examples of a tradie's work before hiring.
Reviews where buyers look.A review strip sits mid-page, with marked tiles held for your real Google reviews and the suburb on each one. 86% of homeowners check reviews before hiring a tradie.
Your warranty, kept and moved up.The lifetime structural warranty and Australian Standards guarantee already on your page stay exactly as they are — higher up, with the Lloyd's certification beside them. So a buyer whose click cost about $12 reads it before deciding.
The worries, answered on the page.Build time, cost, approvals and warranty each get a plain answerbefore anyone is asked to get in touch. No $400 enquiry is lost to an unanswered question.
A real deadline, not a made-up one.Council approvals take the longest, so the sooner a quote goes in, the sooner those approvals start — the install itself is days, not months. No $12 click is spent on urgency that reads as invented.
One clear thing on offer.A free quote and site visit, with the phone number beside it. One thing to say yes to, so a $400 enquiry isn't spent hunting for how to respond.
One action, nothing competing.No menu links, just a tap-to-call number and one short form. A page with its menu links removed takes up to 100% more enquiries.
